branding + art direction + concept art + UI/UX

Competition Interactive is the company behind Running Rich Racing, a skill based arcade style game with betting elements currently sitting on the Casino floor at Planet Hollywood in Las Vegas. I worked along side a team of artists and developers over the span of 2 years from concept to completion. The largest roles I played were in UI/UX development, concept art, ​character animation, branding and logo design.

branding

art direction

I started off by creating the logo for Running Rich Racing, which then dictated the style for the entire UI/UX elements.
I then helped with artwork, character development, icons, level and item creation, which you can see in the photos below.