art direction + design + animation
In 2021 I started working on the Brookfield Place account. It is an outdoor mall with higher end brands(Gucci, J Crew, Lulu Lemon, etc), dining, and experiences. I manage their social and drive engagement while bringing awareness to their monthly experiences, exhibits, activities and shopping. Below are a few examples of Instagram Stories, Reels, and, Organic Posts I concepted and created. Each IGS has had a 90% finish rate, and has drove engagement and awareness up greatly since I began on their account!
For this first Instagram Story the client wanted to feature Black Seed Bagel. We decided on a contest and created a fun and engaging way to get people to click through to the end. The winner was chosen later that day in a fun animated reveal.
Here are just a few of the fun and unique Organic Posts I have created for their social channel. Some of the work that went into Organic Posts were: concepting, storyboarding, creating shot lists, coordinating with photographer, design, editing video, animation.
The client expressed interest in Reels and we delivered. Some of the work that went into reels were: concepting, storyboarding, shot lists, design, and, research on current trends. You can click to view full Reels in order here: Reel 1, Reel 2, Reel 3